Wayne funded his work on this site with freelance work, doing projects for various bingo operators. This unique style allowed How About Bingo to stand out in the market and slowly grow a following, but not yet enough to earn Wayne a full-time living from the site. He would regularly record himself playing online bingo and give real commentary and opinions on the latest games. Wayne’s approach was to be 100% honest with his readers and to publish news and reviews about all bingo sites, not just those with whom he would get some commission. HowAbout Bingo was launched in 2020 by online bingo expert Wayne Howe.